If you’re a regular reader here, you might have noticed that over the last year, we’ve published fewer articles in this space. This will continue to be the case for the foreseeable future — but that’s not because APIs have decreased in importance or because we’ve run out of things to say about digital transformation. We’re still producing articles and other content each month, and you can keep up with all our latest work by visiting the Google Cloud Blog, specifically this post about our top API-themed articles of 2020, and Google Cloud’s Forbes BrandVoice channel.

We’d also like to…

Next week at Google Cloud Next OnAir will be dedicated to the “business application platform” concept. Google Cloud leaders will explain how this concept —which encompasses API management, no-code application development, and data insights capabilities —can help businesses build applications faster, extend the ability to create apps from traditional IT to line-of-business developers, and simplify the creation of powerful automations. These capabilities can in turn help organizations to open new revenue models, pursue new types of partnerships, and operate more efficiently. Check out the session guide to see which Google Cloud Next OnAir sessions are right for you.

[Looking for more information on APIs and digital transformation? Read “What is API-first? 5 opportunities to create business value” on the Google Cloud Blog.]

By Bala Kasiviswanathan, Director of Product Management, Google Cloud

Digital is becoming the first and preferred choice of customers for engaging with businesses. This shift is forcing many organizations to fast track their digital transformation efforts to meet the new consumer demands and improve productivity, all while still focusing on achieving growth. To thrive in the new era, taking an outside-in approach to digital business ecosystems can help you harness your existing resources and relationships to drive new innovations and efficiency.

Digital business ecosystems encompass a network of partners, developers and customers facilitated by modern, cloud-first technologies. They can be…

By Paul Rohan

The insurance industry is facing a seismic shift in the wake of COVID-19. This article examines three specific goals that leaders should aim for as they seek the right balance between short-term tactical cost reductions and longer-term strategic cost initiatives.

The COVID-19 pandemic presents significant challenges for the insurance industry, which faces large exposures as major events are cancelled. Global businesses are at risk of failure, with aviation and hospitality industries under huge stress. The payouts on travel insurance policies will be way outside the norm. …

By Rajesh Doda

The rapid growth of mobile devices along with ubiquitous connectivity has created “always connected” experiences for consumers. This shift has dramatically changed consumers’ expectations for the usability, performance, and accessibility of digital products — which in turn has increased the pressure on businesses to modernize so they can more agilely respond to these escalating customer demands.

Though these trends have increased IT complexity for many businesses, they have also created enormous opportunities for businesses to extend their reach to new customers and even new industries — and to increase revenue.

To make the fullest use of these…

By Chris Hood

Many of today’s most successful and technologically-adept companies view and manage their application programming interfaces, or APIs, as products — not merely as middleware that forges a connection but as software products that let developers leverage data and functionality for new purposes, digital experiences, and business opportunities.

These APIs should be easy to consume and helpful to developers building the digital experiences that partners, customers, and employees are asking for. APIs have been around for decades as a systems integration technology and are not intrinsically useful outside their initial projects. …

By Paul Rohan

With stated goals of increasing competition, innovation, and financial inclusion, bank regulators across the world are mandating that banks open their systems, enabling consumers to share their financial data with third parties.

One touted benefit of this sharing is that it may create digital banking ecosystems that offer consumers more services than ever, provide banking information and capabilities in more useful and convenient contexts, expand the market reach of ecosystem participants, and boost financial participation among the unbanked and underbanked.

These benefits involve requiring that banks produce application programming interfaces (APIs) to make data and functionality easy…

By David Feuer

Cloud infrastructure offers so many advantages: on-demand scalability, built-in security, and a bevy of tooling to scale your business at the speed of the Internet.

It enables companies to pursue “blitzscaling,” as Reid Hoffman calls it. Capital expenses that take years or decades to pay off are no longer required to establish global networking, compute capacity, storage resources, and application enablement tooling. …

By Chris Hood

Product teams often serve as the nexus between all organizational units within a company, ensuring that a specific line of business follows a clear roadmap and that cross-functional alignment drives success. At their most empowered, product owners are like miniature CEOs for each offering within a company.

Unfortunately, in today’s complicated IT landscape, not everything that should be thought of as a product receives the designation. In my time as a digital consultant, I’ve seen one particular technology too often dismissed as back-office minutiae — application programming interfaces, or APIs.

APIs can be the glue that binds…

By Chris Hood

In my experience as a digital consultant for Google Cloud’s Apigee team, I’ve found that when a technology gets classified as “middleware,” it’s often encumbered with a scarlet letter of sorts. Business leaders find it unexciting — so much so that they often resign it to the purview of technology professionals and don’t spare a second thinking about it.

Those technology professionals, meanwhile, sometimes recognize that “middleware” can be a misnomer, but may see technologies in this category as little more than bland mechanisms for integrating applications. …


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